Most conferences for service-based businesses miss the point. They focus on shiny tools, new skills, or upsells—but skip the part where you actually learn how to run a business. We’re not here to sell you another course or teach you how to buff a car better. We’re here to talk about what really matters: how to quote jobs, manage a team that doesn’t flake, and build systems that keep your business running when you’re not on the clock.
No theory. No fluff. Just real-world strategies that work in service businesses like yours.
The Founder’s Workshop exists for the doers—the skilled professionals running service-based businesses who are great at what they do… but need guidance turning that skill into sustainable success.
Whether you’re cleaning cars, laying tile, grooming pets, or restoring homes, you shouldn’t have to figure out pricing, marketing, and hiring all on your own.
We provide the tools, training, and real-world advice to help you run a business—not just a job.
We work with service-based entrepreneurs—people who work with their hands, serve their community, and are ready to grow.
You’ll get the most value if you’re a home-service owner who:
Is capped on revenue and can’t see the next move
Quotes jobs at night and spends days putting out fires
Wants leads you can turn on, not just hope for
Needs pricing that protects margin—not guesswork
Wants a business that runs on systems, not on you
Learn how to price profitably, create systems, manage a team, and grow without burning out.
Get hands-on support to solve the problems keeping you stuck—from hiring to customer service to getting paid.
Access proven templates, checklists, and playbooks made by people who’ve been where you are.
Need a logo, website, landing page, door hangers, booklets or more? We are here to help with design and Facebook ads too!
Why choose us? Because we’ve lived it. From building and selling a pressure-washing company to scaling a mobile detailing business from one van and $1,500 to a 10-van, $2M operation, we know what it takes to grow from chaos to clarity. At The Founders Workshop, David Sessions and Erin Thomas (PhD) bring the rare blend of hands-on experience and strategic insight that most business programs lack. We don’t teach theory—we teach what actually works for service-based businesses: hiring and retaining great teams, building repeatable systems, and marketing that converts. Our companies run profitably without us, and now we’re here to help you do the same.
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