You know the trade.
Now let's master the business.

Most conferences for service-based businesses miss the point. They focus on shiny tools, new skills, or upsells—but skip the part where you actually learn how to run a business. We’re not here to sell you another course or teach you how to buff a car better. We’re here to talk about what really matters: how to quote jobs, manage a team that doesn’t flake, and build systems that keep your business running when you’re not on the clock.

No theory. No fluff. Just real-world strategies that work in service businesses like yours.

It’s time to grow your business!

The Founder’s Workshop exists for the doers—the skilled professionals running service-based businesses who are great at what they do… but need guidance turning that skill into sustainable success.

Whether you’re cleaning cars, laying tile, grooming pets, or restoring homes, you shouldn’t have to figure out pricing, marketing, and hiring all on your own. 

We provide the tools, training, and real-world advice to help you run a business—not just a job.

Who The Founders Workshop Serves:

We work with service-based entrepreneurs—people who work with their hands, serve their community, and are ready to grow. 

You’ll get the most value if you’re a home-service owner who:

  • Is capped on revenue and can’t see the next move

  • Quotes jobs at night and spends days putting out fires

  • Wants leads you can turn on, not just hope for

  • Needs pricing that protects margin—not guesswork

  • Wants a business that runs on systems, not on you

Why Choose Us

Why choose us? Because we’ve lived it. From building and selling a pressure-washing company to scaling a mobile detailing business from one van and $1,500 to a 10-van, $2M operation, we know what it takes to grow from chaos to clarity. At The Founders Workshop, David Sessions and Erin Thomas (PhD) bring the rare blend of hands-on experience and strategic insight that most business programs lack. We don’t teach theory—we teach what actually works for service-based businesses: hiring and retaining great teams, building repeatable systems, and marketing that converts. Our companies run profitably without us, and now we’re here to help you do the same.

Founder's Testimonials

"The value of this workshop goes way beyond the price of the ticket. We uncovered parts of our business that I don’t think we ever would’ve identified on our own — and the best part? We started making real changes before the workshop was even over. We’re leaving with clear, actionable steps, ongoing support, and systems that are already creating
Scott Jimenez - PRISTINE CLEAN
"Walking away from the workshop, I had a roadmap and some very direct action items to implement. Going into the workshop, we were averaging $10,000/mo in gross sales. Coming out within the first 30 days we turned over $15,000 and 60 days post event we turned over $20.95K...The question isn’t whether you can afford to go—it’s whether you can afford not to."
Earl Sanders - SANDMAN'S AUTO DETAILING
"I started a pressure washing business in 2016 and in 2020 I attended David Session’s convention in Atlanta. Even though I had managed to gather enough clients via word a mouth to almost $200,000 a year of annual sales I found my self capped and had no way to grow from there. Through David Sessions class I was able to apply the market strategies along with the new systems I learned and I grew the business to $315,000 a year."
Stanley Labady - PRESSURE PERFECT