The Founders Workshop
You’re not the technician anymore. You’re the CEO. It’s time to start acting like it!
Too many service-based business owners invest everything into getting better at the service itself – learning all the ins and outs of their particular craft – but never learn how to actually run a business.
You’re great at what you do.
We’re here to help you build a business around it.
The Founder’s Workshop was created for service-based business owners who know their trade—but never got a roadmap for everything else: pricing, hiring, marketing, systems, and scaling.
Too many entrepreneurs burn out trying to learn these lessons the hard way. We believe there’s a better way.
If you’re the person who gets the job done but feels stuck running a business that’s always on your back—we’re here for you.
- Real-World Experience: We’ve built service businesses ourselves. We understand the hustle, the long hours, and the overwhelm.
- Practical Tools: No fluff. Just systems, templates, and strategies you can use right away.
- Straight Talk: We don’t sugarcoat. We help you confront the real challenges and build something solid.
- Community: You don’t have to do this alone. We’re building a network of founders who’ve got your back.
About Us
David Sessions is the co-founder of The Founders Workshop and a lifelong builder of service-based businesses. With over a decade of experience scaling operations, managing teams, and systematizing service delivery, David is the go-to guy when you’re ready to turn your hustle into a real company.
His background includes launching and running multiple six- and seven-figure service brands, navigating the growing pains of scaling, and developing the kind of streamlined processes that free owners from daily chaos. At The Founders Workshop, he shares hard-earned lessons and real tools that help other founders grow faster, hire better, and finally step into the CEO seat.
David is passionate about helping business owners create companies that don’t just depend on them—but work because of them. Whether he’s breaking down org charts or walking through dispatch logistics, his insight is practical, actionable, and grounded in real-world results.
Erin Thomas is the co-founder of The Founders Workshop and a driving force behind helping service-based entrepreneurs turn scattered hustle into structured, targeted marketing strategies to facilitate growth. With a PhD in sociology and over a decade of experience in strategy and evaluation, she brings a rare combination of sharp analysis, deep empathy, and no-nonsense practicality to the table.
Erin has launched and led multiple businesses—including scaling a mobile detailing company from a solo van to a multi-van operation and building a thriving ecommerce store. She’s passionate about helping business owners build brands that reflect their values and resonate deeply with their target customers. From clarifying your offer to mapping your customer journey, Erin helps cut through the noise so founders can grow with intention.
At The Founders Workshop, she specializes in helping entrepreneurs focus on what matters most, untangle complex problems, and create businesses that actually support the lives they want to live.
Our Mission
To equip tradespeople and service entrepreneurs with the tools, strategies, and support they need to run profitable, sustainable businesses—without losing the passion that started it all.